“Gregor Aisch, who works at the New York Times, gave a talk about the publication’s graphics and their impact. And the scary resumé of the talk was: Barely anyone interacts with the New York Times’ graphics. The New York Times makes arguably some of the best interactives in the field, which made Gregor’s talk even more depressing. His number of only 10–15% of people clicking on buttons — even essential ones — tells you that interactives are a waste of time and money.”

Fonte: The death of interactive infographics? – Startup Grind – Medium